Your intake process is the first real experience a potential client has with your practice. Get it right, and you set the stage for a strong therapeutic alliance. Get it wrong, and you may lose them before they ever sit in your chair.
The good news? A streamlined intake process benefits everyone. Clients feel welcomed and understood. You gather the clinical information you need without drowning in paperwork. And your practice runs more efficiently, freeing you to focus on what you do best: helping people heal.
This guide walks you through every stage of the intake journey, from that first phone call to the moment a new client settles into their first session.
The First Contact: Setting the Tone
When someone reaches out to a therapist, they are often in a vulnerable state. They have made the difficult decision to seek help, and now they are waiting to see if you are the right fit. How you handle this first contact matters enormously.
Response time is critical. Research consistently shows that the faster you respond to an inquiry, the more likely that person is to become a client. Aim to respond within 24-48 hours, even if it is just to acknowledge their message and let them know when you will follow up in more detail.
Your response should be warm, professional, and clear about next steps. Avoid clinical jargon. Remember that many people contacting a therapist for the first time do not know what to expect from the process.
Avoid This Response
"Thank you for your inquiry. Please complete the attached forms and return them prior to scheduling. My next available appointment is in 6 weeks. My rate is $200/session. Let me know if you have questions."
- - Cold and transactional tone
- - No acknowledgment of their situation
- - Paperwork before connection
- - Long wait with no alternatives offered
Better Approach
"Thank you for reaching out. I know it takes courage to take this step, and I appreciate you considering me. I would love to learn more about what brings you to therapy. Would you be available for a brief 15-minute phone consultation this week? This gives us both a chance to see if we are a good fit."
- + Warm and welcoming
- + Acknowledges their courage
- + Offers connection before paperwork
- + Clear, low-pressure next step
The Consultation Call: Building Connection
A brief phone consultation serves multiple purposes. It helps potential clients feel more comfortable before committing to a full session. It allows you to assess whether you can help them and if they are appropriate for your practice. And it significantly reduces no-shows for first appointments.
Keep consultation calls focused but warm. You are not conducting therapy during this call. Instead, you are gathering enough information to determine fit and answer their initial questions.
Effective 15-Minute Consultation Structure
Warm greeting. Ask what prompted them to reach out and what they hope to get from therapy.
Brief overview of your approach. Address their specific concerns. Assess for any red flags or specialty needs.
Discuss logistics (fees, insurance, scheduling). Answer questions. If appropriate, schedule first session.
Not every consultation will lead to a scheduled appointment, and that is okay. If you determine that you are not the right fit, be prepared with referrals. This builds trust in the community and ensures clients get the help they need.
Intake Paperwork: Gathering What You Need
Here is where many therapists make a critical mistake: they create intake packets that are so long and overwhelming that clients give up before completing them. Or worse, clients rush through, providing incomplete or inaccurate information.
The solution is to be ruthlessly intentional about what you ask for. Every question on your intake forms should serve a clear purpose. If you would not use the information clinically or administratively, do not ask for it.
Essential Intake Paperwork Checklist
Required Documents
- Informed consent for treatment
- Privacy practices (HIPAA notice)
- Practice policies (cancellation, fees, communication)
- Emergency contact information
Clinical Information
- Brief presenting concerns
- Previous therapy experience
- Current medications
- Safety screening questions
Digital vs. Paper Forms
Digital intake forms offer significant advantages. Clients can complete them at their convenience, from any device. The information flows directly into your system without manual data entry. And you can use conditional logic to show relevant questions based on previous answers, keeping forms shorter for each individual client.
However, some clients prefer paper forms, and accessibility matters. Have a paper option available for those who need it. The goal is to make the process as easy as possible for each client, not to force everyone into a single system.
Pro Tip: Test Your Own Intake Process
Set aside 30 minutes and complete your entire intake process as if you were a new client. Time how long it takes. Notice where you get confused or frustrated. Ask a friend or colleague to do the same and give you honest feedback. You will likely find several places to simplify.
The Days Before the First Session
The period between scheduling and the first appointment is when clients are most likely to drop out. They may get cold feet, convince themselves they do not really need help, or simply forget about the appointment.
A thoughtful confirmation process dramatically reduces no-shows and helps clients feel prepared and supported.
48-72 Hours Before
- 1. Send confirmation email or text with date, time, and location
- 2. Include parking/building access instructions if in-person
- 3. Remind about incomplete paperwork (with direct link)
- 4. Offer easy rescheduling option if needed
Day Before or Morning Of
- 1. Send brief, friendly reminder
- 2. For telehealth: include session link and tech instructions
- 3. Set expectations: "Looking forward to meeting you"
- 4. Provide your contact info for day-of questions
The First Session: Completing the Clinical Intake
Even with thorough paperwork completed in advance, the first session involves a clinical intake process. This is where you build on the written information, explore the client's history and concerns in more depth, and begin establishing the therapeutic relationship.
Balance is essential here. You need to gather important clinical information, but you also want the client to leave feeling heard and hopeful, not like they just went through an interrogation.
Consider structuring your first session so that clinical information gathering happens in the first half, and the second half focuses on the client's immediate concerns, initial treatment goals, and what they can expect from working with you.
First Session Flow
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1Welcome and Orientation (5-10 min)
Help client settle in. Review confidentiality. Answer any initial questions about the process.
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2Clinical History (20-25 min)
Expand on intake paperwork. Explore presenting concerns, relevant history, current functioning, and safety.
-
3Client-Directed Discussion (15-20 min)
Let the client share what feels most important to them. This builds rapport and provides clinical insight.
-
4Treatment Planning Preview (5-10 min)
Share initial impressions. Discuss preliminary goals. Explain your recommended approach and frequency.
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5Wrap-Up (5 min)
Schedule next session. Address logistics. Provide any between-session resources or assignments.
Common Intake Mistakes to Avoid
Even experienced therapists sometimes fall into patterns that undermine their intake process. Here are the most common pitfalls and how to avoid them:
Overwhelming Paperwork
Asking for information you will never use. Keep forms focused on what directly informs treatment or is legally required.
Slow Response Times
Waiting days to respond to inquiries. People seeking therapy often contact multiple providers. Be among the first to respond.
Skipping the Consultation
Booking first sessions without any prior contact. Brief consultations significantly improve show rates and fit.
Unclear Policies
Assuming clients understand cancellation fees, communication preferences, or session length. Be explicit upfront.
No Confirmation Process
Scheduling appointments without follow-up reminders. Automated confirmations dramatically reduce no-shows.
All Business, No Warmth
Treating intake as purely administrative. The therapeutic relationship starts with your very first interaction.
Technology That Helps
The right technology can transform your intake process from a time-consuming burden into a smooth, automated system. Look for tools that integrate well together and reduce the number of manual steps you need to take.
Key features to prioritize: online scheduling that syncs with your calendar, digital intake forms with e-signature capability, automated appointment reminders, and a secure client portal where clients can access their information and communicate with you between sessions.
A Note on HIPAA Compliance
Whatever technology you use for intake, ensure it is HIPAA-compliant. This applies to scheduling software, form builders, email platforms, and video conferencing tools. Using non-compliant tools puts your clients' protected health information at risk and can result in significant penalties.
Frequently Asked Questions
How long should intake paperwork take clients to complete?
Aim for 15-25 minutes total. If completion takes longer than 30 minutes, clients become frustrated before they even meet you. If you need more detailed information, gather it during early sessions rather than front-loading everything into intake forms.
Should I charge for consultation calls?
Most therapists offer brief consultations (10-15 minutes) at no charge. These calls primarily benefit you by improving show rates and ensuring good fit. Longer assessments or extended consultations may warrant a fee. Consider what is standard in your area and appropriate for your practice model.
What if a client does not complete paperwork before the first session?
Have them arrive 15-20 minutes early to complete it, or dedicate the first session to paperwork and intake, scheduling the clinical work for the next appointment. Never begin clinical work without informed consent and essential safety information.
How quickly should clients be able to get a first appointment?
Faster is better for engagement. When possible, offer appointments within one to two weeks. If your wait times consistently exceed three weeks, consider whether you need to adjust your capacity, add hours, or implement a waitlist management system.
Should intake be different for telehealth versus in-person?
The clinical content is similar, but logistics differ. For telehealth clients, ensure they test their technology before the first session, understand your platform, and have a private space for sessions. Include telehealth-specific consent language in your paperwork.
How do I handle intake for couples or families?
Each individual typically needs their own informed consent. Consider whether you need separate intake forms or a combined family intake form. Be clear about confidentiality policies for couple and family work, as these differ from individual therapy.
Key Takeaways
- Speed matters. Respond to inquiries within 24-48 hours to maximize conversion from inquiry to scheduled client.
- Brief consultations reduce no-shows. A 15-minute call builds connection and commitment before the first session.
- Keep paperwork focused. Only ask for information you will actually use clinically or administratively.
- Automate confirmations. Appointment reminders 48 hours and 24 hours before dramatically improve attendance.
- The relationship starts now. Every touchpoint in your intake process shapes how clients perceive you and your practice.
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TheraFocus Team
Practice Operations
The TheraFocus team is dedicated to empowering therapy practices with cutting-edge technology, expert guidance, and actionable insights on practice management, compliance, and clinical excellence.